|
Tiger Electronics (Simply known as Tiger and Tiger Toys) is an American toy manufacturer, best known for its handheld LCD games, the Furby, Giga Pets, and the 2-XL robot〔http://articles.chicagotribune.com/1994-11-25/entertainment/9411250036_1_super-game-boy-snes-super-nes-system/2〕 product, and audio games such as Brain Warp. When Tiger was an independent company, ''Tiger Electronics Inc.'', its headquarters were in Vernon Hills, Illinois.〔''Business Week'', Issues 3525-3528. McGraw-Hill, 1997. (Retrieved from ) ''Google Books'' on December 7, 2010. "Later on this month, Tiger Electronics Inc. in Vernon Hills()"〕〔Kirschner, Suzanne Kantra. "What's New." ''Popular Science'', Bonnier Corporation. October 1997. Vol. 251, No. 4. ISSN 0161-7370. (17 ). Retrieved from Google Books on December 7, 2010. "Tiger Electronics, 980 Woodlands Pkwy., Vernon Hills IL 60061."〕 ==History== Randy Rissman, Gerald Rissman and Arnold Rissman founded the company in 1978. It started with low-tech items like phonographs, but then began developing handheld electronic games and educational toys. Prominent among these was 2-XL Robot in 1992, and "K28, Tiger's Talking Learning Computer", (1984) that was sold worldwide by K-Mart and other chain stores. Tiger also achieved success with many simple handheld electronics games like "Electronic Bowling" and other titles based on licenses, such as "RoboCop", "Terminator", and "Spider-Man". An early 1990s hit was the variable speed portable cassette/microphone combo Talkboy (first seen in the 1992 movie ''Home Alone 2: Lost in New York''), followed by the Brain Warp and the Brain Shift. It also licensed the "Lazer Tag" brand from its inventors, Shoot the Moon Products, which was born from the remnants of the Worlds of Wonder company. However, the company's cash cow through much of the 1990s was their line of licensed handheld LCD games.〔 In a 1993 feature on these games, ''GamePro'' attributed their success to the following three factors: *Tiger's effective licensing. Director of marketing Tamara Lebovitz stated that "We read all the magazines and talk to all the studios to keep on the cutting edge of what's hot with kids."〔 In addition, as a fairly small company at the time, Tiger was able to pursue desirable licenses quickly and aggressively. This allowed them to release licensed games while the properties they were licensed from were still at the peak of their popularity. *The low price per game. Tiger handheld games sold for roughly $20 each. By comparison, most handheld games of the time cost over $30, and would require a separately sold system (an additional $50 or more) to play it on. *The simplistic, addictive gameplay of the games. While older gamers tended to find Tiger handheld games one-dimensional and boring, for kids aged five to twelve years old their simple and easy-to-learn mechanics were more appealing than other video games of the time, which were often frustratingly difficult and dauntingly complex for younger children. In Fall 1994, they introduced a specialized line of their handheld LCD games, called Tiger Barcodzz. These were barcode games which would read any barcode and use it to generate stats for the player character. The line was a major success in Japan, where there were even reality shows based around gamers competing to find the best bar codes to defeat other players. Tiger also produced a version of Lights Out around 1995. In 1997 it also produced a quaint fishing game called ''Fishing Championship'', in the shape of a reduced fishing rod. Another 1990s creation was Skip-It. In 1995, Tiger acquired the Texas Instruments toy division. Tiger agreed to manufacture and market electronic toys for Hasbro and Sega.〔"(COMPANY NEWS; TIGER ELECTRONICS GETS TEXAS INSTRUMENTS UNIT )." ''The New York Times''. February 11, 1995. Retrieved on December 7, 2010.〕 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Tiger Electronics」の詳細全文を読む スポンサード リンク
|